Case Study

 My Case Study on Escape Room (2019)

History/Target audience

• The development of Escape Room began in August 2017, then released in the United States on January 4, 2019, by Sony Pictures Entertainment.
• The Escape Room film is a PG-13 film having an attraction to ages 13 and up.

Production

• On August 9, 2017, the film was announced that it had start casting.
• The shooting was in late 2017 in South Africa.
• In January 2018, director Adam Robitel told Syfy the production was finished and that the film would be released in September 2018.
• For being delayed multiple times it was then released in early 2019.

Distribution

• Escape Room (2019) was distributed by Sony Pictures Releasing

Marketing

• Before its release, Columbia was revealing the Escape Room Movie Million Dollar Challenge Sweepstakes to promote the film.
• The goal was to survive three 360-degree movie-themed escape rooms
• Those who complete all three rooms, enter a chance to win a trip to Los Angeles, experience a real escape room, and a chance at winning $1 million.

Cross-Media Convergence and Synergy 

• Production companies: Columbia Pictures and Orginal FIlm
• Distributed by Sony Pictures Releasing
• Released by Sony Pictures Entertainment

By working together, the film grossed over $155 million worldwide.